1. What are cookies
Cookies are small text files that websites place on your device to remember information about your visit. Similar technologies — such as local storage and pixel tags — serve the same purpose. We refer to all of these collectively as "cookies" in this policy.
2. How we use cookies
- Essential cookies — required for the Service to function (session, security, preference memory, your cookie-consent choice). These are always on.
- Analytics cookies — help us understand how visitors use the site so we can improve it. Set by Google Analytics 4 when you grant Analytics consent. Off by default; opt in via the banner.
- Marketing cookies — used to measure and improve advertising campaigns and attribute conversions. Set by Google Ads when you grant Marketing consent. Off by default; opt in via the banner.
3. Cookie categories
| Category | Default state | Purpose |
|---|---|---|
| Essential | Always on | Session management, security, your cookie-consent record. |
| Analytics | Off (opt in) | Google Analytics 4 measurement of how visitors use the Service. |
| Marketing | Off (opt in) | Google Ads conversion measurement, attribution, and personalization. |
4. Specific cookies in use
The table below lists specific cookies set on this site by category. We use Google's Consent Mode v2: cookies in the Analytics and Marketing categories are not set until you grant the corresponding consent in the cookie banner. Until then, Google receives cookieless measurement “pings” only.
| Cookie | Set by | Category | Lifetime | Purpose |
|---|---|---|---|---|
| 48by40_cookie_consent | 48by40 | Essential | 1 year | Stores your cookie-banner choice so we don't re-prompt on every visit. |
| _ga | Google Analytics 4 | Analytics | 2 years | Distinguishes unique visitors. |
| _ga_Y2L8E5J1X4 | Google Analytics 4 | Analytics | 2 years | Persists session state for our specific GA4 property. |
| _gcl_au | Google Ads | Marketing | 90 days | Conversion-linker cookie; attributes conversions to a prior ad click. |
| _gcl_aw, _gcl_dc | Google Ads | Marketing | 90 days | Set when you arrive via a Google Ads click; supports conversion attribution. |
| Calendly session cookies | Calendly (third party) | Marketing | Varies | Set by the embedded Calendly widget on /contact when you interact with it. See Calendly's privacy notice. |
5. Managing your preferences
You can change your cookie preferences anytime by re-opening the consent banner using the button below. Most browsers also allow you to control cookies via their settings — refer to your browser's help documentation for instructions. You can also opt out of personalized Google ads at Google Ads Settings.
6. Third-party providers
The third parties whose tags / scripts may set cookies on www.48by40freight.io are:
- Google Tag Manager (containers
GTM-P9SZ69G5 (marketing) · GTM-WK39K4WT (application)) — orchestrates the tags below. Google privacy policy. - Google Analytics 4 (measurement ID
G-Y2L8E5J1X4) — site-usage measurement. - Google Ads (account
AW-17881455731) — conversion tracking and attribution. - Calendly — embedded scheduling widget on the contact page. Calendly privacy policy.
- Amazon Web Services (AWS) — site hosting (AWS Amplify) and form-submission storage (DynamoDB, region
us-east-1). AWS does not set cookies on this site directly; it acts as our infrastructure processor.
7. Contact
Questions about this Cookie Policy may be sent to privacy@48by40.io. See also our Privacy Policy and Terms of Service.